Welcome to a guide on jobs in digital marketing! We’ll examine numerous positions in the industry of digital marketing and the national average incomes that correlate with them. While pay is an important consideration when choosing a career, it’s also critical to keep in mind that obtaining experience in entry-level roles can open up opportunities for career growth and increased earning potential. Let’s explore the fascinating world of digital marketing now!
Digital Marketing Intern – $32,299
General Requirements
- Basic knowledge of digital marketing
- Good communication skills
- Analytical skills
- Creative thinking
- Flexibility and adaptability
Primary Duties
A digital marketing intern’s main duties include assisting businesses with their online advertising campaigns while also learning from seasoned marketing experts and gaining real-world experience. Depending on the business, the specific activities may vary, but they typically include things like gathering market trend information, managing social media accounts, evaluating advertising statistics, designing marketing collateral, and producing content for social media postings, websites, and other online platforms.
(Indeed, 2022)
Learning Resources
Online courses: Numerous courses on digital marketing are available on websites like Udemy, Coursera, and LinkedIn Learning covering subjects including SEO, social media marketing, and email marketing.
Blogs and websites: Digital marketing blogs like HubSpot, Moz, and Neil Patel offer insightful advice on the newest tactics and trends in the industry.
Social media: The newest digital marketing trends and techniques can be learned by following industry thought leaders and influencers on social media sites like Twitter and LinkedIn.
Social Media Specialist – $43,179
General Requirements
- Strong understanding of social media platforms
- Excellent communication skills
- Creative thinking
- Analytical skills
- Flexibility and adaptability
Primary Duties
Social media specialists are in charge of managing their client’s social media accounts which might include managing accounts for numerous clients at the same time if they work for a digital marketing agency. They may also work for a single organization, coordinating the social media strategy for all of its platforms. Social media professionals use their understanding of how different social media algorithms work to develop content that engages their target audience. They also design advertisements, evaluate stats, and generate reports. Social media specialists usually work with other professionals in their fields, such as visual content designers, copywriters, and site developers.
(Indeed, 2022)
Learning Resources
Hootsuite Academy: Online courses from Hootsuite are available on a range of subjects, including social media strategy, content marketing, and social media analytics.
Buffer Blog: The Buffer Blog offers information on social media marketing, including guidance on developing a plan and raising interaction across several platforms.
Social Media Examiner: Social Media Examiner offers insights and recommendations on social media marketing trends, techniques, and best practices.
Graphic Designer – $51,088
General Requirements
- Proficiency in graphic design software and tools
- Creativity and a strong visual sense
- Ability to manage time and meet deadlines
- Good communication and interpersonal skills
- Attention to detail and accuracy
(BLS, 2022)
Primary Duties
Graphic designers must be able to work with both text and graphics. This includes picking the suitable headline, heading, text type, font, size, color, and line length. Graphic designers also decide how images and text will be mixed on a printed page or webpage, as well as how much space each will occupy. When incorporating text into layouts, they frequently engage with writers to determine the best method to convey information in paragraphs, lists, or tables. Graphic designers also employ visual graphics and diagrams, which are constructed by combining images, text, and color, to present complex information understandably.
(Indeed, 2022)
Learning Resources
Canva Design School: Canva Design School provides free online courses, tutorials, and articles on graphic design theory, typography, color, and other topics.
Adobe Creative Cloud: Adobe Creative Cloud includes design products such as Photoshop, Illustrator, and InDesign. They provide a variety of tutorials, templates, and support to help people develop their skills.
Copywriter – $51,995
General Requirements
- Excellent writing and editing skills
- Ability to research and understand complex topics and present them in a clear, concise manner
- Knowledge of search engine optimization (SEO) techniques
- Creativity and ability to generate new ideas
- Strong attention to detail and ability to meet deadlines.
Primary Duties
Copywriters are in charge of developing written content for marketing products such as social media postings, digital ads, websites, blogs, and emails. They perform research on the target audience to decide what type of material will engage them the most. Copywriters also collaborate with clients to find the best writing style and tone of voice for each campaign. To build interesting and impactful marketing campaigns, they typically engage with advertising specialists, web developers, photographers, and graphic designers.
(Indeed, 2022)
Learning Resources
Hubspot Academy: Provides a free online content marketing and copywriting course.
Udemy: Offers a range of copywriting classes, from introductory to higher levels.
Coursera: Provides writing, marketing, and communications courses, as well as ones that are specifically geared at copywriting.
SEO Specialist – $54,056
General Requirements
- Knowledge of search engine optimization techniques and best practices
- Familiarity with keyword research and analysis tools
- Ability to analyze website traffic and search engine rankings
- Experience with website analytics tools such as Google Analytics
- Excellent written and verbal communication skills
- Strong analytical and problem-solving skills
(O*NET, 2021)
Primary Duties
One of the key roles of a search engine optimization (SEO) specialist is to supervise and report on search-related operations. This includes collecting and analyzing web metrics such as visits, page views, transaction volume, and revenue, as well as helping to plan and manage online marketing strategies. Another important component of the job is optimizing digital assets such as text, images, or multimedia for SEO or presentation and usability on internet-connected devices. Furthermore, SEO specialists work to improve website exposure by analyzing search engine patterns and directing the placement of keywords or other content online. SEO specialists play a critical role in boosting traffic and income to a company’s website by executing these activities and delivering analysis to marketing executives.
(Indeed, 2022)
Learning Resources
Moz: Provides a variety of materials, such as guides, blog posts, and webinars, to help SEO practitioners stay current on industry developments and best practices.
SEMrush: Offers a variety of SEO courses, webinars, and tutorials, as well as related areas including PPC advertising and social media marketing.
Marketing Analyst – $59,127
General Requirements
- Strong analytical skills and attention to detail
- Proficient in data analysis and manipulation using software such as Excel and SQL
- Experience with marketing analytics tools such as Google Analytics, Adobe Analytics, or similar platforms
- Knowledge of statistical analysis and data visualization tools such as R, Python, Tableau, or Power BI
- Understanding of marketing concepts and strategies
- Ability to work in a team environment and communicate effectively with colleagues and clients.
(BLS, 2023)
Primary Duties
Marketing analysts undertake market research and consumer behavior studies to forecast demand for specific products and services. They investigate competitors’ sales figures, product categories, and marketing tactics, as well as pricing. They employ statistical software programs to examine all of the data they collect. They translate the data into graphs and other visualizations after detecting key patterns and provide this information to business leaders and other members of the marketing team.
(Indeed, 2022)
Learning Resources
Google Analytics Academy: This is a free online learning platform with classes on Google Analytics, a prominent tool for analyzing marketing data.
DataCamp: This is an online learning platform that provides courses in data analysis, data visualization, and statistical analysis through the use of computer languages such as Python.
Udemy: This is yet another online learning platform that provides marketing analysis courses like marketing analytics, pricing strategies and analytics, marketing data analysis with Excel, and advanced marketing analytics.
Content Strategist – $63,177
General Requirements
- Strong understanding of content marketing and its role in driving business objectives
- Ability to conduct content audits and develop content calendars
- Experience with SEO and keyword research
- Excellent writing and editing skills
- Proficient in content management systems and social media platforms
- Analytical skills to track and measure the effectiveness of content strategies and make data-driven decisions.
Primary Duties
Content strategists perform research to determine an organization’s target audience preferences for written and visual material. They develop marketing ideas for numerous sorts of material, such as videos, photoshoots, graphics, and blog entries, to ensure that the tone, style, and aesthetic are consistent. The major goal of their work is to provide appealing content that increases brand loyalty and sales. Content strategists execute each campaign in collaboration with photographers, videographers, graphic designers, and content writers. They also monitor the performance of each campaign, assess the outcomes, and use the knowledge gathered to improve future content plans.
(Indeed, 2022)
Learning Resources
Content Strategy Alliance: This content strategist community provides information, events, and networking opportunities for professionals in the field.
LinkedIn Learning: LinkedIn Learning offers a range of content strategy and related courses, including “Content Marketing Foundations” and “Content Strategy: Optimizing Your Efforts.”
Content Marketing Institute: This website provides a variety of content strategy materials, like articles, webinars, and e-books.
Project Manager – $73,796
General Requirements
- Knowledge of project management methodologies and tools such as Agile, Waterfall, and project management software
- Ability to manage multiple projects simultaneously and meet deadlines
- Strong communication and leadership skills to manage a team of designers, developers, writers, and other marketing professionals
- Flexibility to adapt to changes and ability to problem-solve on the go.
(PSU, 2021)
Primary Duties
Digital marketing project managers oversee project stages from planning to execution. To identify successful marketing aspects, they create campaign blueprints, collaborate with content providers, delegate duties, manage analytics, and generate reports. They manage budgets, set deadlines, and contact clients regularly. They may teach new team members and ensure that everyone on the team understands the client’s requirements.
(Indeed, 2022)
Learning Resources
Project Management Institute (PMI): PMI provides project managers with a variety of training, certifications, and resources. Their website offers articles, webinars, events, and other useful resources.
Scrum.org: Scrum.org provides project managers who employ the Agile technique with materials and training. They provide a variety of Agile project management certifications, training, and other tools.
Front-end Developer – $100,694
General Requirements
- Proficiency in HTML, CSS, and JavaScript, as well as knowledge of popular front-end frameworks such as React, Angular, or Vue.
- Understanding of web development best practices, including responsive design, accessibility, and cross-browser compatibility.
- Ability to work with designers to translate visual designs into functional web interfaces.
- Knowledge of web performance optimization techniques and tools.
- Strong problem-solving skills and ability to troubleshoot issues on both the client and server side.
Primary Duties
Front-end developers create the visual elements of websites and mobile applications that consumers see and interact with. They use their knowledge of programming languages such as JavaScript, CSS, and HTML to guarantee that these digital products work properly on a variety of platforms such as laptops, smartphones, and tablets. Front-end developers work with back-end developers, digital marketers, and IT professionals to monitor analytics and execute necessary updates, in addition to identifying and fixing any problems that may impair a website’s usability.
(Indeed, 2022)
Learning Resources
FreeCodeCamp: A free online learning platform that provides interactive coding challenges and projects to aid in the learning of HTML, CSS, and JavaScript.
Codecademy: An interactive learning platform that provides web development classes, including front-end technologies such as HTML, CSS, and JavaScript.
Frontend Masters: An online learning platform that offers comprehensive courses on front-end technologies such as CSS, HTML, and JavaScript.
The growing field of digital marketing provides a varied range of employment prospects with high job development and compensation potential. Demand for digital marketing professionals is increasing as firms continue to invest in their online presence. The possibilities are unlimited, from writing to web development, SEO to project management. Keep in mind that obtaining experience in entry-level work can lead to career development and higher earnings. So, take advantage of the available learning resources and immerse yourself in the fascinating world of digital marketing today!
Sources:
13-1161.01 – Search marketing strategists. O*NET OnLine. (2021). Retrieved May 1, 2023, from https://www.onetonline.org/link/summary/13-1161.01
16 Types of Jobs in Digital Marketing. Indeed. (2022, June 24). Retrieved May 1, 2023, from https://www.indeed.com/career-advice/finding-a-job/types-of-jobs-in-digital-marketing
Career steps. NAU Career Development. (n.d.). Retrieved May 1, 2023, from https://in.nau.edu/career/career-steps/
U.S. Bureau of Labor Statistics. (2022, September 8). Graphic designers: Occupational outlook handbook. U.S. Bureau of Labor Statistics. Retrieved May 1, 2023, from https://www.bls.gov/ooh/arts-and-design/graphic-designers.htm#tab-2
U.S. Bureau of Labor Statistics. (2023, April 25). Marketing managers. U.S. Bureau of Labor Statistics. Retrieved May 1, 2023, from https://www.bls.gov/oes/current/oes112021.htm
What can I do with a degree in marketing? Portland State University. (2021). Retrieved May 1, 2023, from https://www.pdx.edu/careers/what-can-i-do-degree-marketing
NAU Business Blog 